Jif Settles the Great Debate

Jif Settles the Great Debate

In another twist in the long-running debate about how to pronounce “GIF,” Jif peanut butter wants to make the case that it owns the soft “g” pronunciation while GIF should be said with a hard “g.”

The J.M. Smucker Company, which makes Jif, has teamed up with Giphy to release a special jar of Jif peanut butter that replaces the classic Jif branding on the label with “Gif.”